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The Future of Marketing and Audience Development of Music Venues & Festivals
Fre 5. maj 15:00 | Nortvegia
Music venues and festivals have always had an interest in reaching out to new audiences and strengthening bonds with existing ones. Music Cities Network is now starting an Audience Development Knowledge Exchange program between the venues and festivals of the participating cities to investigate best practice models of audience development, participation and experience in the music sector. This panel, which will kick-off the project, will discuss some of the challenges and needs within the field, and will also discuss what makes the future music venue and festival.
Panel: Claudia Nethge/Mojo Club – Hamburg, Andi Schmidt/Molotow Club – Hamburg & John Fogde/Northside – Aarhus.
Moderator: Lena Ingwersen/Music Cities Network – Hamburg.